Websites by industry.

For trades, cleaners, clinics, salons and studios that serve people nearby. A local service site has one job: turn someone with a problem into a booked visit. It has to answer fast: do you come to me, what does it cost, how soon, and can I trust you.

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A course site has to help a learner choose, and then make the first step small. It should show who teaches, what changes for the student, what it costs, and how to start.

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A SaaS site has to explain the product in the time a visitor gives it, and turn that into a trial or a demo. It should also let marketing ship a page without waiting for engineering.

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A logistics site has to do two things for a shipper in a hurry: show that you cover their route, and give them a price or a person fast. Everything else is proof that the freight will arrive.

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An energy site has to make something technical easy to grasp, and turn interest into an enquiry worth answering. Whether you sell to homeowners or to utilities, the visitor wants to know what it saves and why to believe you.

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For charities, foundations, nonprofits and campaigns. A good site moves someone from caring to acting: it says what you do in one sentence, shows what a gift changes and where the money goes, and makes giving, signing or volunteering take a minute.

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A clinic’s site has to get a worried person to the right appointment. It should say what you treat, who will see them, what it costs, and let them book without waiting on the phone.

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For psychologists, therapists and counsellors in private practice or a small practice. A good therapy site shows the right person that you understand what they carry, lets them see whom they would sit with, and makes the first step small: a short free call or a session booked online.

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For law firms, accountants, architects, engineers and advisers. A firm’s site is where a referral gets checked: it has to say whom you act for and on what, put your people and your work in front, and make the first conversation easy to start.

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For estate agents, agencies and brokers. A property site has to help a buyer find a place, and help an owner choose you to sell theirs. It should make searching easy, show each home at its best, and bring both kinds of enquiry to the right agent.

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A salon or studio site has to make someone want the result and book it in the same visit. It should show the work, the people and the prices, and let a client book in a few taps.

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For consultants, coaches and advisers who sell what they know. A good expert site does the first meeting for you: the right person sees you can solve their problem, finds proof, and books a call.

Websites by purpose