Websites by industry05 / 12

Websites for logistics and transport

A logistics site has to do two things for a shipper in a hurry: show that you cover their route, and give them a price or a person fast. Everything else is proof that the freight will arrive.

Fig.What a good logistics website gets right

Ask this about your site

Can a shipper get a quote from your site in two minutes?

A quick way to judge the site you have. Where the honest answer is no, the load goes to the company that answered first.

  1. 01

    Is it clear in one screen what you move, where, and for whom?

  2. 02

    Can a shipper ask for a quote without writing an email and waiting?

  3. 03

    Can a customer check where a shipment is without calling dispatch?

  4. 04

    Do your numbers show: on-time rate, fleet, years in business?

  5. 05

    Do carriers and drivers who want to work with you have their own way in?

What makes a logistics website sell

  1. Lesson 01

    Reliability is what you sell

    Every carrier says fast and cheap. Figures for on-time delivery are what a shipper can take to their boss.

  2. Lesson 02

    The quote form is the shop

    It is where the business comes in. Short, clear and answered quickly beats any brochure page.

  3. Lesson 03

    Show the routes

    A shipper needs to know in seconds whether you go where their freight goes.

What a good logistics website gives you

  1. 01

    Quotes that arrive complete

    A form that asks for the route, the weight and the date gives your team what it needs to price the job in one go.

  2. 02

    Fewer calls to dispatch

    Customers who can check a shipment themselves stop phoning to ask where it is.

  3. 03

    Proof that you deliver

    On-time figures, coverage and real customers, shown where a new shipper looks before trusting you with a load.

How a logistics website should look and sound

Solid, precise and quick to read.

These are rules of thumb. The site itself is built around your brand, your clients and your taste.

  • Numbers up front

    On-time rate, coverage, fleet size. A shipper compares figures, so give them yours first.

  • A map, not a paragraph

    Where you go is easier to see than to read.

  • Sober colours and clear type

    Logistics is bought on reliability. The site should look like a company that keeps its schedule.

  • Two doors

    One way in for shippers and one for carriers, so neither has to read the other’s page.

Built by me

Moving company

Minute Men Movers

A site where every screen leads to a quote or a call.

View case
The Minute Men Movers home page

Questions

How do I know whether our site brings in freight?

Count the quote requests that start on it, and how complete they arrive. If your team has to write back for the basics, the form is not doing its job.

Can the site show shipment tracking?

Yes, when your transport system can share the status. The site asks it and shows the answer, and the data stays where it is.

Can quote requests go straight into our CRM?

Yes, with every field mapped, so nobody types them in again.

What it usually takes

New site or redesign

A new Webflow site, or a redesign of the one you have, designed and built by one person. Structure, copy, CMS and launch included.

Service

Custom code

Calculators, filters, multi-step forms and maps: the parts of a site that Webflow does not build on its own.

Service

Integrations

Your Webflow site connected to the tools the company already runs on: forms into the CRM, analytics that measures the right things, and consent that holds tags back.

Service

Your site

Want me to look at your site?

Get a free site audit

Next

Energy and cleantech

06 / 12

Free audit

Get a free audit of your site.

A 5 to 10 minute recording with three things to fix. No call needed, and nothing to sign afterwards.