Websites by industry08 / 12
Websites for clinics and healthcare
A clinic’s site has to get a worried person to the right appointment. It should say what you treat, who will see them, what it costs, and let them book without waiting on the phone.
Ask this about your site
Can a patient book the right visit without phoning?
A quick way to judge the site you have. Where the honest answer is no, the patient books with the clinic that made it easier.
- 01
Is it clear what you treat, and where?
- 02
Can a patient see who will treat them, with a face and qualifications?
- 03
Are prices or insurance explained before the visit?
- 04
Can someone book online, also outside opening hours?
- 05
Is the page easy to read for someone who is older, tired or in a hurry?
What makes a clinic website sell
Lesson 01
Reassure before you inform
Someone looking for a clinic is worried. Calm, clear answers come before credentials and equipment.
Lesson 02
The doctor is the reason
Patients choose a person: a face, a name and a few words in their own voice.
Lesson 03
Booking is the goal
Every page should make it obvious how to get an appointment, in as few steps as possible.
What a good clinic website gives you
01
Appointments booked online
Patients choose a service and a time themselves, and the front desk has fewer calls to answer.
02
Patients who arrive prepared
What to bring, what it costs and how long it takes, answered before the visit.
03
Trust before the first visit
Real clinicians, real rooms and clear information do more than any slogan.
How a clinic website should look and sound
Calm, clear and reassuring.
These are rules of thumb. The site itself is built around your brand, your clients and your taste.
Soft, quiet colours
A patient is often anxious. The page should lower the pulse, not raise it.
Large, readable type
Many visitors read on a phone, some with poor eyesight. Nothing should have to be zoomed.
Real faces
The people who will treat them, by name.
Short words
Say it the way you would say it to a patient in the room.
Questions
How do I know whether our site brings in patients?
Count the bookings that start on it, and listen to what callers ask. Questions the site should have answered are a list of what to fix.
Can patients book through the site?
Yes. The site leads into the booking system you use, so appointments and patient details stay there.
Can staff update doctors, services and prices themselves?
Yes. They are CMS items, so a new doctor is a form to fill in.
What it usually takes
New site or redesign
A new Webflow site, or a redesign of the one you have, designed and built by one person. Structure, copy, CMS and launch included.
Service
Integrations
Your Webflow site connected to the tools the company already runs on: forms into the CRM, analytics that measures the right things, and consent that holds tags back.
Service
Speed score optimization
Images, scripts, fonts and settings tuned inside Webflow, measured before and after. Faster pages rank better, lose fewer visitors and use less bandwidth.
Service
Your site
Want me to look at your site?
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Therapists and psychologists
09 / 12