Websites by industry12 / 12
Websites for beauty and wellness
A salon or studio site has to make someone want the result and book it in the same visit. It should show the work, the people and the prices, and let a client book in a few taps.
Ask this about your site
Can a new client see your work and book in one visit?
A quick way to judge the site you have. Where the honest answer is no, the booking goes to the salon with the better page.
- 01
Do your own photos show the results, not stock images?
- 02
Are treatments and prices on the page, and up to date?
- 03
Can a client book online at any hour, from a phone?
- 04
Can they choose the person they want?
- 05
Does the site feel the way your salon does when someone walks in?
What makes a beauty website sell
Lesson 01
The result is the product
People buy how they will look and feel. Finished work comes first, the list of treatments second.
Lesson 02
The person matters
Clients come back to a stylist or a therapist, not to a company. Show who they will be with.
Lesson 03
Booking in the moment
The wish to book lasts a few minutes. If it takes a phone call, most of it is lost.
What a good beauty website gives you
01
A full calendar
Clients book when they think of it, often late in the evening, and the slot is taken before they change their mind.
02
Clients who know what they are getting
Treatments, times and prices explained, so fewer people cancel or arrive expecting something else.
03
A brand people remember
A site that looks and sounds like the place itself, so the first visit already feels familiar.
How a beauty website should look and sound
Polished, personal and true to the place.
These are rules of thumb. The site itself is built around your brand, your clients and your taste.
Your own photographs
Real results on real clients, in your light and your rooms. That is the whole pitch.
A palette taken from the interior
The site should feel like the salon. Colours, materials and mood carry over.
Elegant type and plenty of space
Beauty is bought with the eye. Crowded pages look cheap.
Booking always one tap away
A button that follows the visitor down the page.
Questions
How do I know whether our site fills the calendar?
Compare the bookings that start on it with those by phone and message. If most people still call, booking on the site is too hard to find or to finish.
Can we keep the booking system we use?
Yes. The site leads into it, with the treatment already chosen where the system allows.
Can we update prices and treatments ourselves?
Yes. They are CMS items, so a new treatment is a form to fill in.
What it usually takes
New site or redesign
A new Webflow site, or a redesign of the one you have, designed and built by one person. Structure, copy, CMS and launch included.
Service
New pages and CMS templates
Landing pages, subpages and CMS templates, built from your Figma file or extended from what the site already has.
Service
Integrations
Your Webflow site connected to the tools the company already runs on: forms into the CRM, analytics that measures the right things, and consent that holds tags back.
Service
Your site
Want me to look at your site?
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