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Websites for finance and fintech
A finance site is judged on trust before anything else. It should look like a company people can leave their money with, explain the product in plain words, and lead to one clear next step.
Fund price, rebased to 100Sample data
100.00
FundBenchmark
Delayed 15 minutesSource: your data provider
Ask this about your site
Would a careful customer trust you after ten seconds?
A quick way to judge the site you have. Where the honest answer is no, the site is costing you customers.
- 01
Does it look like a company people can trust with their money?
- 02
Can a visitor say what you do, and for whom, after one screen?
- 03
Are prices, fees and risks easy to find, or does it look as if you were hiding them?
- 04
Is there one obvious next step, and does it work on a phone?
- 05
Does the site still describe the company you are today?
What makes a finance website sell
Lesson 01
Trust is the product
Nobody compares features until they believe you are safe. Who you are, who stands behind you and who already uses you come before what the product does.
Lesson 02
Clarity beats cleverness
A visitor who has to work out what you charge assumes the worst. Say the price and the catch in plain words, and they stop looking for one.
Lesson 03
One small step first
Asking for an account on the first screen loses people. A calculator, a demo or a short call is easier to say yes to.
What a good finance website gives you
01
Trust before the first call
People decide whether you are serious before they read a word. Calm design, real names and clear figures do that work for you.
02
Better enquiries
A visitor who understood the product and saw the price arrives ready to talk. The ones who are not a fit stop taking up your time.
03
Fewer support questions
Fees, limits and how it works explained once, clearly, so your team stops answering the same email.
How a finance website should look and sound
Calm, mature and easy to check.
These are rules of thumb. The site itself is built around your brand, your clients and your taste.
Calmer colours
A restrained palette with one accent reads as stable. Loud gradients and neon read as a promotion, which is the wrong signal next to someone’s savings.
Plain language
Say what the product does in the words a customer would use. Jargon makes people suspect there is something to hide.
Numbers a reader can verify
Every figure with its date and its source, so a careful reader can check it and a quick one can trust it.
Real people and real credentials
Names, faces, licences and the registered company, where a visitor expects to find them.
Quiet motion
Movement that explains, never movement that sells. Nothing should flash on a page about money.
Built for it
Example 02
An answer before the phone call
A visitor who can work out the monthly cost alone trusts the result more, and reaches you already knowing what they want.
Loan calculatorSample data
Monthly payment
Total repaid
Total interest
APR, with no fees
A sample calculation, not an offerAPR: effective annual rate
Example 03
Prices with nothing to hide
Fees laid out in one table, with the small print right under the figure. Being this open is what makes a careful customer stay.
Fees as of 1 October 2026Sample data
| Plan | Per month1 | Card payments2 | Exchange |
|---|---|---|---|
| Start | USD 0 | 1.9% + 0.25 | 1.0% |
| Grow | USD 29 | 1.5% + 0.20 | 0.6% |
| Scale | USD 99 | 1.2% + 0.15 | 0.4% |
1 Billed each month. Cancel at any time.
2 European cards. Other cards cost 1.0% more.
Every figure is a CMS fieldFootnotes travel with it
The pieces on this page are demos with sample data, built to show how such parts can work on a finance site.
Questions
How do I know whether our site is losing us customers?
Look at where visitors leave and at what they ask afterwards. If people call to ask what you charge or what you actually do, the site is not answering. A free audit shows the three weakest points.
Our site looks dated. Is a redesign worth it?
In finance, usually yes, because looks are read as a sign of how the company is run. It does not have to be a rebuild: often the structure stays, and the look, the copy and the first screen change.
Where do the numbers on the page come from?
From your own systems or a data provider you license. The page shows the source and the date next to each figure, as the chart above does.
What it usually takes
New site or redesign
A new Webflow site, or a redesign of the one you have, designed and built by one person. Structure, copy, CMS and launch included.
Service
Custom code
Calculators, filters, multi-step forms and maps: the parts of a site that Webflow does not build on its own.
Service
Integrations
Your Webflow site connected to the tools the company already runs on: forms into the CRM, analytics that measures the right things, and consent that holds tags back.
Service
Your site
Want me to look at your site?
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