https://maxmiskow.com/en/blog/ Notes on product building: discovery, validating ideas, MVPs and building software that customers use and pay for. en-GB Fri, 30 Oct 2026 12:00:00 GMT https://maxmiskow.com/en/blog/custom-app-for-small-business/ https://maxmiskow.com/en/blog/custom-app-for-small-business/ Fri, 30 Oct 2026 12:00:00 GMT Most small businesses should start with off-the-shelf apps for booking, invoicing and customer records. A custom app makes sense when you run several services or locations, your customers have to jump between tools to buy from you, and your team spends hours copying data between systems. Start with discovery, build one narrow first version on top of the tools you already use, and only then replace them. hello@maxmiskow.com (Max Miskow)