Most Webflow sites need a few hours of work a month: a new section, a text change, a form that stopped sending. Agencies usually sell that as a retainer with a monthly minimum. The minimum is where the cost comes from.
| Typical agency | Hourly developer | |
|---|---|---|
| Hourly rate | USD 150 | USD 40 |
| Monthly minimum | 10 hours | None |
| 4 hours of work | USD 1,500 | USD 160 |
| 10 hours of work | USD 1,500 | USD 400 |
When a retainer is the right choice
A retainer makes sense when you need a team: strategy, design, development and campaigns running at once. It is the wrong tool for keeping one site up to date.
Agency figures are typical US rates and will vary.